Impact of brand image

Impact of Brand Image on Customer Loyalty

Have you ever feel like buying something just for its popularity? Have you ever expressed trust for some random product only because it’s brand? Yeah, we have all done that….

Read more »
online lead generation

Online Lead Generation

Let’s begin with the basics. Digital marketing uses an online platform to inform a larger mass of the population about the existence of a product and eventually improve the sales….

Read more »
challenges for marketers during pandemic

Challenges for Marketers During CoronaVirus Outbreak

The novel coronavirus is spreading tremendously across the globe. Along with the loss in human life, it has an impact on the global economy. Most countries in the world are…

Read more »
marketing nepal

Is Direct Marketing an Effective Form of Marketing

In marketing, customer are the hero. Whatever concept, strategy, or techniques you apply, it’s the customer who decides your faith. Thus, their view or interest is of utmost importance. Direct…

Read more »
Ccovid-19 advertising

Advertising During Pandemic

As the world crumbles with the spread of a pandemic, the business world is experiencing a huge change. As the production and consumption rate declines, the marketing of experience a…

Read more »
click through rate

Average CTR Ratio of Different ADs

Average Click-Through Ratio (CTR) is the ratio of total ads clicks to impressions in an ad campaign. Basic CTR measures the click rate on each ad while the average click-through…

Read more »
corona virus

Impact of Corona Virus on Business

As coronavirus is making its way across the globe, the entire globe is on high alert to deal with the pandemic. When it comes to such treat, human lives and…

Read more »